Basmati is Best...Why???

If you think basmati is just a rice, here are just a few reasons why Basmati is best and why to choose Basmati over ordinary rice.

BASMATI IS A HEALTHY ‘PURE-GRAIN’

Basmati is gluten-free and low in fat. It contains all eight essential amino acids, folic acid, and is very low in sodium and has no cholesterol.
Basmati has a low to medium glycaemic index, meaning that energy is released at a slower, steadier rate leading to a more balanced level of energy.

BASMATI HAS TASTE SENSATION

Basmati tastes like no other rice on earth. Unlike ordinary long grain rice the light, fluffy texture of Basmati’s long, slender grains offers the palate a totally different experience in terms of mouth-feel and taste – distinctive, unique and slightly ‘nutty’.

BASMATI HAS A WONDERFUL AROMA

Literally translated as ‘the fragrant one’, Basmati has been described as having the aroma of sun-baked wood and flowers. If you want to sell your house, just cook Basmati instead of baking bread!

BASMATI IS THE CHAMPAGNE OF RICE

Likened to champagne, Pure Basmati is steeped in centuries of legendary tradition and heritage. Like a fine wine, Basmati improves with age, and relies entirely on nature for its very special characteristics. We store our Basmati for months in order for it to mature, before carefully milling, resulting in a deeper and richer flavour.

BASMATI REQUIRES CONSTANT CARE

There is only one Basmati harvest a year and the plant requires specific weather conditions to mature and flourish. It is much taller than other rices, and so is prone to wind damage. Its delicate make-up explains the constant need for vigilance and care by the farmer, yet allows the plant to develop its complex and unique flavour and characteristics. This constant Care is reflected in its premium price compared to ordinary long grain rice.

BASMATI IS A DREAM TO COOK

Cooking with Basmati means light, delicate and separate grains.
That’s because we carefully mill our grains, rejecting broken grains that would otherwise release starch and cause the rice to become sticky. Uniquely, the Basmati grain expands more than twice its dry length during cooking. Unlike other types of rice the grains only expand lengthways resulting in the grains retaining their long slender characteristic when cooked.

BASMATI IS EXTREMELY VERSATILE

The open texture of Basmati allows the grain to absorb other flavours, making it a sociable partner to a whole host of recipes.

SAFA MARWAH IS ACCOUNTABLE

We consider ourselves ‘Guardians’ of Basmati and from the very beginning have worked tirelessly to ensure that the legend of Pure Basmati continues to flourish. We adopt a ‘fair play’ policy, working with the farming communities of the Basmati growing region. It is a unique relationship.

BASMATI – THE LEGEND LIVES ON

We have been committed to preserving this legendary rice. Today the farmers still grow Basmati using the methods of nurturing this precious grain that have been passed down from generation to generation. Our experienced buyers have only one brief – to buy the best Basmati, regardless of price. It’s as valuable to those who grow it, as it is for those who cook with it.